Take Wealth Management to the Next Level with CRM

Customer Relationship Management software, or CRM, has had quite a bit of progress over the years. Initially, it acted as a sort of digital Rolodex, storing client information, as well as the specifics of each case. Today, it has evolved into a titan of logistical management, being able to track tasks, monitor trends and provide much-needed insight into what your client base may need from your business.

In the high-stakes world of financial services, the story is no different. Investment managers, accountants, insurers and private funds have all turned to CRM to give their operations a substantial boost inefficiency.

As a financial advisor or wealth management firm, your goal is to provide a structure for client assets that results in stability and long-term growth. With such an enormous task on your hands, you should be taking all the help you can get.


Next Level Efficiency

While there are many benefits to using a CRM system, one of its most important uses is an analytic tool. The data stored within the program's database allows analysts to keep track of clients' investments, portfolios and other important details. This gives them access to valuable information they otherwise wouldn't have been able to gather themselves.

For example, if you use a CRM system to store your clients' investment portfolios, you can quickly generate reports showing how these holdings perform against market averages. You could also see which stocks performed best during specific periods, providing investors with valuable insights about whether or not this particular stock is worth investing in now. Other types of analysis include tracking spending habits, evaluating profitability among various lines of businesses, identifying new opportunities and even determining why some customers aren't returning anymore.

The bottom line is: By analyzing existing data via CRM systems, finance professionals gain invaluable insights into their clients' finances without having to spend countless hours manually gathering up relevant information. In turn, this helps them deliver more personalized service while ensuring that they stay competitive in today's marketplace.

Microsoft Dynamics 365 Banking Accelerator is now Generally Available on  AppSource - Microsoft Dynamics 365 Blog


Improving Client Engagement & Communication

To start, it provides a centralized location where individuals can store documents about any number of accounts. Rather than making multiple copies of papers scattered around every desk or filing cabinet, users save the file once and can access it anywhere. As a bonus, since everything is organized digitally, it makes it easy for employees to share files quickly and efficiently across departments.

Additionally, by allowing users to enter notes alongside transactions, CRM systems make it easier for individuals to remember months ago events. It also ensures that everyone involved knows precisely what was said when something that often leads to confusion and mistakes down the road.

Finally, CRM software offers several features that allow you to automate repetitive tasks to don't end up doing things twice. For example, instead of entering the same transaction repeatedly, administrators can set up templates that automatically populate client records with pertinent information whenever someone enters a specific request. These functions eliminate errors caused by human error, saving both money and precious time.

Beyond automating routine processes, CRM systems enable advisors to create custom forms based on user preferences. While these tools require a fair amount of training, they significantly reduce the workload associated with creating customized paperwork. Furthermore, it enables people who work remotely to take care of day-to-day activities, leaving those who remain behind to focus on higher priorities.

An additional advantage comes courtesy of CRMs' ability to integrate seamlessly with external applications. This means that financial institutions can leverage third-party services such as online banking platforms, mobile apps and social media sites to provide additional functionality to their clients.

By combining all of these benefits, CRM solutions help organizations improve customer satisfaction, increase productivity and boost profits. They also ensure that staff members have complete control over each aspect of their jobs, helping them become better communicators and problem solvers.

Customer 360 Integration Hub for Salesforce Commerce, Marketing, and  Service Clouds - Salesforce


Tracking Compliance With CRM Systems

CRM technology has made compliance much simpler for many firms. Instead of relying solely on paper reports, which are prone to misplacement and loss, companies now use electronic versions that are stored centrally. Since these databases contain detailed information about customers, vendors and other business partners, they're an ideal way to track regulatory requirements.

For instance, if your firm handles investments, then you'll want to be sure that you know exactly how much capital gains taxes were paid last year. To do so, simply log onto your CRM system and search through past tax filings. You may even find that some of your competitors filed returns at the same time, giving you valuable insight into their strategies.

While most CRM systems come equipped with basic reporting capabilities, there are plenty of add-on options available. Some include modules designed specifically to meet certain industry standards, including Sarbanes Oxley regulations. Others offer advanced analytics that let you analyze large amounts of data in real-time. Still, others give you the option to customize reports according to individual needs.

Microsoft Dynamics 365 Banking Accelerator is now Generally Available on  AppSource - Microsoft Dynamics 365 Blog


What Factors Make up The Best CRM Platform for Wealth Management?

The following criteria will help you determine which CRM platform is right for your firm:

1) Data quality - Does the system offer robust reporting capabilities with accurate data entry? Is there sufficient integration between different parts of the system? How does the system handle large amounts of data? What kind of security measures do you need to protect sensitive data?

2) Integration - Can the system integrate seamlessly with other applications within your organization? Do you need to build custom integrations? Are there any limitations or restrictions when doing so?

3) Customization - Will the software allow you to tailor its features to fit your specific needs? If not, what customization options exist?

4) Support - How easy is it to get support from the vendor's technical team? How quickly can you expect responses to questions?

5) Cost - How much money would you spend annually to maintain this solution? Would you prefer to pay monthly instead of yearly fees?

6) Training - How well trained are the company's employees regarding the product? How long did it take to train them? Did they receive adequate instruction materials?

7) Scalability - How easily could you expand the size of the database without having to purchase new hardware? Could you upgrade existing servers to accommodate more users?

8) Security - How secure is the system against hackers and viruses? How difficult is it to back up critical files?

9) User interface - How intuitive is the application? Does it look like something that was built by professionals?

10) Customer service - How responsive is the vendor's tech support team? How often do they respond to inquiries? How good are they at resolving problems?

11) Functionality - How comprehensive is the feature set? Which functions should you prioritize first?

12) Reliability - How stable is the program? Have there been any major bugs recently? Has anyone had trouble using it?


What Tool is Right for Me?

When you select Twelverays for your CRM needs, various CRM applications are available for use, all with their focus that ensures your online presence as a financial advisor can flourish.


Microsoft Dynamics 365:

Dynamics 365 is Microsoft's flagship product in its CRM suite. The platform includes many different modules, including Customer Service, Sales & Marketing, Financials, Field Service, Project Service Automation, Human Capital Management and more. With this tool, you get one unified view of your customers' data from beginning to end. So, for example, you'll be able to see how interactions between sales representatives and prospects impact overall performance.

With features such as built-in KPI tracking, AI-driven accounting services and customer self-service, Dynamics 365 offers a comprehensive, streamlined platform for wealth management firms to trim inefficiencies in their operations.



The world leader in cloud computing, Salesforce provides an integrated solution for managing every facet of the business life cycle. Their products include everything from marketing automation to project management, analytics and collaboration. In addition to being used internally within businesses, Salesforce is now widely adopted across industries.

Their core offering is Chatter, which allows employees to communicate through instant messaging or email without leaving their desks. By using Chatter, teams can collaborate effectively while staying connected throughout the entire process.

In addition to these available technologies, Salesforce also boasts a practical AI companion known as Einstein, which allows you to work smarter, not harder. Able to predict outcomes, recommend next steps in assets under management, and automate workflows, it acts as the cherry on top of the must-have sundae that is Salesforce.

Financial Services Cloud: Top Wealth Management Software




With advanced features in CRM, social media marketing, lead generation and more, HubSpot is an invaluable option for client interaction. Ambitiously striving to be your one-stop-shop for engagement strategy, it includes specific cores for each necessary department, including Marketing, Sales, Service and Content Management.

However, one of their most unique tools is the Call to Action or CTA. A dynamic system embedded into your digital presence allows the business in question to tangibly transform mere website visitors into customers with simple user interface adjustment. Additionally, with the extensive personalization tools available, lead generation will be seamless, allowing for client relationships to be generated like never before.

HubSpot | Best Free CRM Software for Businesses


Zoho CRM

Offering a global network of 150 000+ businesses in 180 countries, Zoho CRM provides some of the best client relationship management in the business. 

It has been designed specifically for small and medium-sized companies who want to manage all client activities from the push of a button. It comes complete with powerful reporting capabilities, so you can easily track critical metrics and KPIs. This means you have access to real-time information about your company's progress at any given moment.

Finally, using the AI companion Zia, you can effectively automate as many mundane tasks as you wish, from note-taking and information retrieval to even sales forecasting. 

Zoho SalesInbox | Bring CRM context to all your sales emails


Partnership for Implementation 

Now you're probably asking yourself how Twelverays can effectively integrate these CRM applications into your online presence. 

To put it bluntly, business transformation is our specialty. Our talented team has created a unique process that allows us to identify issues, analyze potential solutions and provide exceptional support to your venture:

  • First, we Discover. We get to know you, your mission, and what you expect from CRM integration through one-on-one interaction with you and your team.
  • Next, we perform an Assessment. By analyzing current trends and operations, we understand exactly what needs to be accomplished.
  • Then, through Consultation, we offer our recommendations and tailor them to your current needs and capabilities as required.
  • Finally, the Implementation phase. Our team of specialists makes the necessary changes to your digital assets to meet your goals.
  • Following the integration of your selected application and necessary adjustments being made, we provide Ongoing Management & Support to ensure that your team is at ease and ready to work more intelligently than ever before.

Key Takeaways

  • Thanks to AI-powered technologies, CRM applications allow you to generate reports & manage client information like never before.
  • With practical tools such as predictive website personalization, seamless integration with external apps and more, customers will find their needs met with a personal touch.
  • You can choose the application that best allows your advisor-client relationship to flourish through our extensive CRM offerings.
  • With our unique, next-generation consulting process, the Twelverays team will be with you every step of the way as you transition from the old ways of business to the new.

Questions? Talk with a specialist! Click here to contact us.
No items found.

Subscribe to our newsletter to get the latest news and insights right in your inbox.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.