Youtube Hashtags: How To Use Them in Your Marketing

Digital Marketing
Last updated:
July 7, 2021

Hashtags have been around for a while, but they are still not used as much as they should be. This blog post will teach you how to use hashtags in your marketing strategy and help increase the reach of your content. We'll also cover some great tips on what makes a good hashtag so that you can create one from scratch or find an existing hashtag to promote your brand with!

Hashtags are a way to organize different conversations around a similar topic, and they help people find information on the subject. A hashtag helps you reach audiences interested in your content or products and provides them with more options for discovering related material.

When using hashtags, you must keep up with trends so that your posts can stay relevant. You don't want to use an outdated hashtag because no one will see those posts! Likewise, make sure not to overuse old hashtags either - this could annoy followers who don't have as much time or interest in the conversation but still get bombarded by irrelevant tweets about topics from years ago.

If someone uses a keyword search with a hashtag, they will only find posts with the same keyword and hashtag. This means that if you're not using hashtags in your marketing strategy, you are missing out on many potential customers!

What Makes A Good Hashtag? There are dozens of steps for making a good hashtag - it's hard to decide what makes one great! But there is some advice from brands who have been successful with their own hashtags:

If the message behind the tag is clear or easy to understand, then people may be more willing to participate. For example, Wendy's created #WendysLovesMoms because Mother's Day was coming up soon, which meant an influx of mothers would order fast food takeout anyways.

It's also important to make sure the hashtag is short and catchy. The simpler, the better! This way, people will be able to remember it easily without scrolling through a whole list of tags or looking back at their profile page for what they're trying to find out about. Additionally, avoid using hashtags that are too close in proximity - this can confuse followers who don't realize when one tag ends, and another begins.

Youtube hashtag search increases reach and visibility of content |

 

Here are some great tips from brands on how you should create your own hashtags:

  1. Use Keywords That People Are Already Tweeting- If there is already a discussion around something popular related to your brand, use those keywords as part of your hashtag, so users know exactly where they'll find your content or products.
  2. Keep It Short- Keeping your hashtag short will allow it to fit more easily in a tweet and not have to scroll down through a long list of tags to find what you're looking for! This also makes it easier on followers who don't want to spend too much time scrolling through the post - they can skim over all the hashtags at once.
  3. Don't Use Them Too Often- Make sure not to use old, outdated hashtags that are irrelevant or no one is interested in anymore, so people know how up-to-date your posts are when following them! Showing off an updated feed with new photos/videos every day shows followers that you're always posting fresh content rather than something from years ago.
  4. Pick Something Memorable- Try to pick a short and memorable hashtag so people can easily remember it when they see posts from you - this will make them want to contribute to the conversation! Also, your followers must know where conversations about specific topics are taking place. Otherwise, everything becomes too confusing for everyone involved.
  5. These tips should give you some great insight on how hashtags work in marketing strategy, as well as what makes one good or bad. Now go out there and use those hashtags wisely!

 

Hashtag Use Policies

You must only use hashtags that you are following.

Do not spam other people's feeds with irrelevant content to promote your own posts! Remember, there is no such thing as a "fair game" in marketing - the goal is for everyone involved to enjoy it and be happy.

The Best Hashtags For Marketing Some of the best hashtags out there include #marketinghelp, #smallbusiness, or simply a hashtag like "#Wednesday." These can help followers find relevant information about what they're looking for and keep up-to-date on trends happening around them. With so many uses for them these days, don't forget how valuable using hashtags can be when crafting your next post on social media!

 

Hashtag Examples

Here are some examples of popular hashtags to get you started: #marketingstrategy, #smallbusinessowner.

youtube hashtags

What Makes A Good Hashtag? There are dozens of steps for making a good hashtag - it's hard to decide what makes one great! But there is some advice from brands who have been successful with their own hashtags: If the message behind the tag is clear or easy to understand, people may be more willing to participate. For example, Wendy's created #WendysLovesMoms because Mother's Day was coming up soon, which meant an influx of mothers would order fast food takeout anyways. It's also important to make sure the hashtag is short and catchy. The simpler, the better!

white and black calculator on white and blue textile

The Best Hashtags For Marketing Some of the best hashtags out there include #marketinghelp, #smallbusiness, or simply a hashtag like "#Wednesday." These can help followers find relevant information about what they're looking for and keep up-to-date on trends happening around them. With so many uses for them these days, don't forget how valuable using hashtags can be when crafting your next post on social media!

white printer paper on glass wall

Youtube Hashtags: How To Use Them in Your Marketing When it comes to marketing online, one thing that's hard to ignore is the use of hashtags. But with all their purposes being so varied - from search visibility to content tracking - it's important you know how and when to help people find what they're looking for easier, which will also show that you keep up with trends happening around you.

Don't Use Them Too Often- Make sure not to use old, outdated hashtags that are irrelevant or no one is interested in anymore, so people know how up-to-date your posts are when following them! Showing off an updated feed with new photos/videos every day shows followers that you're always posting fresh content rather than something from years ago.

low-angle view of blue bus near coconut palm trees

Pick Something Memorable- Try to pick a short and memorable hashtag so people can easily remember it when they see posts from you - this will make them want to contribute to the conversation! Also, your followers must know where conversations about specific topics are taking place. Otherwise, everything becomes too confusing for everyone involved.

These tips should give you some great insight.

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