Why Did My Website Lose Traffic as Well as How Do I Fix It?

Digital Marketing
Last updated:
May 4, 2021

One day you check your Google Analytics and notice that your website is losing traffic! You start a panic and start opening up Google Search Console or another platform to investigate why there is a decline in traffic. Don't worry, we are here to help.

Organic traffic drop or traffic drop (same thing) could mean various things.

You may have lost ranking/clicks due to:

  • Internal Links: Is there an issue with your internal links? 404 error?
  • User Experience: Has there been a change in UX where Google crawler isn't liking it?
  • Technical issues (performance issues): Are the users or Google bot able to navigate to your site? Are your blog posts full of dead links? Or slow load times?
  • Source of Traffic: Was there a main source of click that isn't accessible? (e.g. backlinks from other blogs, and that blog isn't accessible now (referral traffic))
  • Crawl Errors: Is Good having issues tracking your site?


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Keep reading below to investigate your traffic loss.


1. You Made Recent Changes to Your Layout or Website Structure.

One of the most common causes for loss of traffic is that your organization changed your site. This might appear confusing, as you would assume that the changes ought to raise website traffic. Besides, you revamp your website in hopes that even more individuals will discover it.

This doesn't indicate the modifications you made were bad. It may, however, suggest that you neglected to incorporate certain facets when you made those adjustments.

Numerous companies fail to remember to maximize their web pages for search engine optimization (SEO) after they update them. It is easy to neglect that you require to enhance those web pages for SEO if you do a complete web design overhaul. Remember, bad SEO = poor search rankings = drop in traffic.

Your new style may be fantastic and much better for your audience, but you require your web page to be optimized for SEO for it to take complete effect on your target market.

How to fix it: Optimize your web page for SEO or hire an SEO consultant.

You require making certain your brand-new website is maximized for SEO if you desire your site to bring in even more web traffic. This will certainly aid you in reviving that website traffic and get more individuals to interact on your site. These actions consist of incorporating search phrases, developing web links, maximize your web page speed, as well as tidying up your coding.

Pro Tip: Make sure your website is mobile-friendly for various mobile devices. Google has updated their search engine ranking algorithm to factor in the mobile friendliness of your site. Ensure this isn't impacting your ranking factors.


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2. Your Page Is as Well Slow-Moving

This occurs regularly after you upgrade your website or create a new style. You require making sure they are enhanced when you add new components to your pages. They can reduce your page if components like photos, video clips, and other products with large data aren't maximized.

Customers despise slow-moving loading pages. They do not want to wait on a web page to load to acquire info. Individuals want the details immediately as well as rapidly. Check Google Analytics for any bounce rate and where they are bouncing from.

You will certainly shed web traffic if your pages load too slowly.

How to repair it: Check your page rate.

To solve this problem, you need to inspect your page rate. This will aid you in identifying which elements are impacting your page and how you can repair them.

If you intend to make the adjustments on your own, you can use Google Page Speed Insights to fix your website. Google will supply you with recommendations on how you can boost your website.

If you don't assume you can make the changes on your own, you can invest in web page rate solutions from a digital marketing company. A digital marketing company can make the changes for you and obtain your website back to earning even more website traffic.


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3. You Have Web Links to Obsolete or Removed Pages.

As time takes place, you will certainly update your site. You will certainly restructure it, revamp it, and move web pages about. While this is a terrific advantage to your business, it can end up harming your business if you disregard updating your pages completely.

What does this imply? You commonly move pages around when you renovate your site. You might stagnate around every web page on your website, yet you might restructure several of your web pages and also relocate them to different spots on your website.

If you linked to that page on various pages, the link comes to be busted. It directs individuals to an error page. Although you have the newly updated web page, you may still have links to the old web page you deleted.

Since you shed reputation, this creates your service to shed website traffic. People don't want to locate damaged web links as well as pages that aren't upgraded.

How to fix it: Check all your links (inbound links, referral links etc).

The most effective means to fix this problem is to examine all your links. You can use a broken link mosaic, like Online Broken Link Checker or Dead Link Checker, to figure out where you have damaged web links. Then you can upgrade them with the latest links to the web page or erase them if that page no longer exists.


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4. You Aren't Gaining Backlinks Backlinks are a vital part of SEO.

You require to make backlinks to increase your website's position and get even more reliable leads. It might clarify the drop-in web traffic if you aren't currently earning backlinks.

These backlinks bring in new web traffic for your site. They drive in leads that are interested in your solutions or products. It isn't as soon as and also made habits; you need to gain backlinks continuously.

You may see a decline in website traffic if you aren't earning backlinks, but your competition is. This means that they will certainly rate higher than you and take a few of your website traffic.

How to fix it: Continually make backlinks or get SEO professionals to help you with it.

The best way to combat this issue is to resume earning backlinks. You need to constantly reach out to authority sites and obtain them to connect to your page to enhance your ranking. You must take into consideration creating content if you desire to earn backlinks. Material development is among the best methods to gain backlinks. It's a simple method to obtain authority sites to link to your web page.

You can share your web content with them and ask them to check it out. If they like what they see, they might use it as a source by themselves web page. This helps you construct a connection with that service and earn much more backlinks.


5. Your Website Decreased in Ranking.

Your internet site's ranking setting has a big effect on the amount of website traffic that comes to your site. The leading search result on Google has a click-through rate (CTR) of 30-34% (depending on the device utilized). This number drops to the single figures for the second set.

So, if your website drops in ranking, you might see a substantial drop in web traffic. Your rivals might be taking actions to enhance their website, which causes them to rank higher and bump your note down. Positioning is essential, so even dropping down on positioning can affect your website's amount of web traffic.

How to fix it: Analyze your rivals.

If you aren't sure why your ranking went down, take a look at the rivals that are rated above you. See what they are doing that you might not be doing.

Are you earning backlinks? Did you maximize your web page for search phrases? Are you rating for the best search phrases? Do you see any elements that aid enhance their ranking, like video clips?

You may locate that they are doing things your business isn't doing when you look at your competition. It's a possibility for you to find out exactly how to improve your site so that you can outrank your competitors once again.


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6. Your Individuals May Alter Their Behaviour

There may be factors for shedding traffic that isn't strong in your control. User habits are among those points. It isn't easy to regulate exactly how users will behave and just how patterns will certainly transform.

This is a common thing that takes place for retail organizations. Traffic is high throughout the holiday season in the winter, but traffic decreases substantially in the summer season. There is usually a fluctuation in traffic based upon the time of year.

Your service may be experiencing this problem, too. You might be seeing a decline in website traffic as a result of the moment of the year. It's all based on customer actions, which is something you cannot regulate.

There additionally could be fads that impact your service. Some patterns can lead individuals to choose one sort of business over another. This provides a difficulty for your service, as you find out just how to manage these changes.

Exactly how to fix it: Monitor changes as well as fads.

Some adjustments may occur every year (seasonal adjustments), while others might be the source of something else. It's hard to anticipate exactly how adjustments will take place and what patterns will certainly advance. The very best point you can do is keep an eye on these points.

You can use things like Google Trends to check topics that are trending. This will give you insight into prominent subjects and just how they can impact your service. You can keep in mind these changes and fads and adapt your marketing method to them to obtain more web traffic back to your site.

Start obtaining your web traffic back today!

It is uneasy to see your internet site losing traffic after you put in the time and the initiative to make it excellent. There are usually little modifications that spark these results. If you don't feel confident that you can make these solutions, you can always rely on a digital marketing firm to assist you in obtaining your website back on course.


At Twelverays, we have years of experience driving web traffic to sites. We have a group of 5+ professionals that will assist you in making the necessary adjustments to get your website traffic back. Our team can assist you to earn much more website traffic, also!


Contact us online or book a call to speak with a strategist if you desire to find out more concerning how you can get more web traffic on your site.


We look forward to assisting your service growth!

Questions? Talk with a specialist! Click here to contact us.

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